It's a blogging platform on Solana that is in the vein of 'Do to Earn' from last cycle (Stepn being the poster child of that). They got exploited by airdrop farmers and the token has been dumping ever since they provided decent liquidity for it. It's got a ways to fall yet, because of existing emissions, despite being a pretty solid blogging platform with properly useful crypto features i.e., not just tipping.